Welcome to The Decision Signals Framework

You will step up your game in Big Pharma by having exclusive access to:

  • 6 Learning Modules That Will Take You Step By Step Towards Constructing Commercial Decisions That Stand The Pressure Test in Big Pharma.

  • Exclusive Events.

  • The Community of Key People in Big Pharma.

the 6 principles 

For the Past 25 years, we have been working with Big Pharma Companies.

Demystify Decision-Making in the Context of Big Pharma 

The newfound approach gave us success in local, regional, and global settings. With each passing year, we have tested and refined the approach – moving from a bulletproof strategy to one that is cannonball-proof.
So what does it take? The approach has 6 foundational principles that we will now walk you through so that you can replicate the success.

STEP 1 Cannonproof your decision

STEP 2 Uncover leverage points

STEP 3 prioritise

STEP 4 overcome decision biases 

STEP 5 conversational speeches

STEP 6 Mobilize your organization

Step up your game in Big Pharma

STEP 1 - Cannonproof your decision by knowing your MOM (Market Opportunity Map)

            You will draw the 8 blocks of the customer journey in a comprehensive way

STEP 2 - Uncover leverage points in your MOM 

                You will identify the opportunities within the customer journey

STEP 3 - Start with the qualified leverage points

                 You will use the unique scoring process to identify the commercial value

STEP 4 - Climb the slope of enlightenment to overcome decision biases 

                 You will choose the right information strategy to overcome the decision biases.

STEP 5 - Engage leaders through conversational speeches

                 You will persuade the leaders and let them own your decision  

STEP 6 - Mobilize your organization by addressing its interconnected system

                You will address the broader effect of your decision on the whole organization   

The Decision Signal Framework
$400.00
One time
$240.00
For 2 months

Decision-Making Environments Are Rarely Stable, Complete, Or Fully Visible. These Frameworks Are Designed To Help Leaders : Interpret Weak Signals Challenge Assumptions Navigate Ambiguity Stress-Test Strategic Decisions Before Consequences Emerge