“ Live in the Question of Not Knowing ”
When you build your desirable Authority in Big pharma
“Living in the question of not knowing” means allowing ourselves to be patient, and accepting the Unknown rather than being in a hurry to quickly define or measure everything all the time.
When you are living in the question of not knowing, you are at peace and observant … because you know more will be revealed in the fullness of time, and you are accepting the Unknown and Undefined until it chooses to make itself available to you.
If you avoid living in the question, you MISS OUT on the rich value of the experience of waiting and observing patiently … you rob yourself of the value of reflection and decline the GIFT of holding the question, forcefully racing around to define a Mystery that chooses when and how to reveal itself to you when its timing and circumstances are right.
Living in the unknown can feel uncomfortable, but the discomfort often produces the pearls of an oyster.
Develop a strategy for collecting information that gathers a variety and sufficiency of new ideas until you’ve reached a surfeit that now provides you with a more deserving confidence to take an improved, informed and wiser position, one that rewards you and your brand more extravagantly.